Zeebox has completely rebranded and overhauled its strategy, after realising the app’s main user was a “geeky male” and it had effectively become seen as “a new-fangled social TV guide" rather than the social network and TV participation... Read more
Social is really coming of age, real-time marketing sometimes gets distorted and consumers are using mobile more than marketers know how to reach them on it, according to Jerry Daykin global digital director for the Mondelez account at Dentsu... Read more
Fujitsu’s appointment of marketing director Simon Carter to the company’s executive board is a significant move for the sector and will help break the “homogenous” nature of the IT industry, Carter has said.
... Read more
In an effort to better understand the effect of its TV advertising, Homebase has entered into a three year partnership with Sky IQ, the BSkyB subsidiary which tracks multi-channel customer behaviour to provide brands with a fuller picture of... Read more
The Heartbleed bug has been making the headlines over the past weeks.The bug exists in a piece of open source software called OpenSSL, and allows anyone to read the memory of the compromised systems. However, people have been warned not to change... Read more