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The Perfume Shop ‘If only you could bottle it’ Christmas advert launches

The Perfume Shop Christmas advert, created by Über, aired for the first time yesterday. It will run until early December, before being replaced by price and promotional messages. The advert focuses on the experience of wearing perfume and how it can be closely intertwined with memory and emotion, with the aim to connect with consumers on a more personal level. The media buyer involved was Zenith.

Featured by The Drum