Occupy Wall Street, a left wing protest group which has gripped America with its calls for action against greedy bankers, is to air a commercial on right wing talk show The O’Reilly Factor.
The slots were purchased thanks to a novel use of crowdfunding through Google TV Ads, which saw the organization purchase over 100 slots on several stations (including Bloomberg, ESPN and Fox News) for just $6,000.
Google allows those on a lower budget to purchase broadcast space by auctioning slots in a similar fashion to online ads – advertisers pay only for the individual TVs tuned into their ad when it runs.
It is also intended to illustrate how accessible television advertising can be to grassroots organizations and community groups.
Colin Mutchler, co-founder of Loudsauce, producers of the campaign said: “I hope people realize that this is true and also that they think, ‘oh my God, we can do this kind of thing.’”