10 November 2011 - 1:06pm | posted by | 0 comments

Coca-Cola to launch integrated campaign for Christmas, with advertising to begin this weekend

Coca-Cola is to launch an integrated campaign for Christmas, with the ‘holidays are coming’ advert to launch on Saturday.

A ‘Snow Globe’ creative will then be on screens from 10 December, featuring a soundtrack by Natasha Bedingfield. The TV adverts were created by McCanns.

As part of the campaign, the Coca-Cola truck is set to make 100 stops at towns, cities and supermarkets across Great Britain and Ireland, with consumers able to get their picture taken with the truck. Consumers can find the nearest stop on the truck tour webpage.

The campaign will also be supported with 46 and 96 outdoor sheets showcasing Santa and the Coca-Cola truck, as well as Christmas packaging on products.

The newly refurbished Coca-Cola Piccadilly Sign will also be part of the campaign, featuring Christmas wishes, with consumers invited to Tweet their message to loved ones for a chance to see it up in lights.

Zoe Howorth, market activation director for Coca-Cola Great Britain, said: "Coca-Cola has a rich history in Christmas advertising, creating campaigns that resonate with consumers across the world during the holiday period. We’re thrilled to be celebrating 80 years of Sundblom’s much-loved personification of Santa – bringing his creations to a modern day audience and spreading happiness and festive cheer this Christmas.”

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