10 November 2011 - 4:09pm | posted by | 0 comments

California’s Ram’s Gate Winery appoints Fold7 to create brand identity

California’s Ram’s Gate Winery appoints Fold7 to create brand identityCalifornia’s Ram’s Gate Winery appoints Fold7 to create brand identity

London-based creative advertising agency Fold7 has been appointed by California vineyard Ram’s Gate Winery to create its brand identity, beating two San Francisco based agencies.

Fold7 has been tasked with developing the brand identity to communicate the essence of Ram’s Gate’s, aiming to reflect the passion and attention that has gone into creating the wine.

The brief includes design, digital and print, across brochureware and stationery as well as an ecommerce website.

Simon Packer, founding partner of Fold7, said: “Ram’s Gate Winery as a destination represents the perfect balance between contemporary chic and timeless elegance. Our job was to reflect this design aesthetic to give the discerning guest a sense of the calm relaxation and luxury they can expect from an escape to Ram’s Gate. As an agency, our values are very similar to that of Ram’s Gate. We share a belief and love of craft and attention to detail, which has successfully come through in the work we have delivered for the launch of this fantastic venue.”

Tanya Melillo, marketing director of Ram’s Gate Winery, said: “Fold7 stood head and shoulders above the rest of the competition despite being on a different continent. Our winery represents the essence of winemaking at its best, married with elegant design, outstanding food and warm hospitality. We felt that Fold7 was the one agency who really understood how to bring all these important elements to life.”

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