Ad of the day: Cadbury Chocolate Fingers - The Revelation

A marvellous spoof of an histrionic scene from an American soap opera is used to introduce a new variant of the popular biscuit. Characters made from the product themselves have an argument in a classic location for dramas of this ilk and it leads to tragic consequences... and a revelation.

Agency: VCCP

Creative Team: Andy Mancuso / Ravi Beeharry

TV Producer: Laura Cooper / David Riley

Film Prod Co: Blinkink

Director: Simon Willows

Producer: James Bretton

Dir of Photography: Stephen Keith-Roach

Production Designer: Owen Gundry / Will Harper

Post-Prod House: MPC

Editor: Mark Aarons

Audio House: Grand Central

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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