Bedford brewery Wells & Young has launched its latest Bang On! Guide for Bombardier Beer, created by Karmarama.
The latest Bang On! Guide sees ‘The Bombardier’ (Rik Mayall) show viewers his explosive way of fishing.
Hosted on YouTube and the Bombardier website, the video launch will be supported by a seeding campaign and Facebook advertising aimed at ale drinkers.
The brewery has also formed a partnership with the Online Fishing TV network, which will be using the video as pre-roll content for its own films.
Bang On! Guides to cooking and golf have previously been created.