8 November 2011 - 1:23pm | posted by | 0 comments

Bombardier Beer launches latest Bang On! Guide with Karmarama

Bedford brewery Wells & Young has launched its latest Bang On! Guide for Bombardier Beer, created by Karmarama.

The latest Bang On! Guide sees ‘The Bombardier’ (Rik Mayall) show viewers his explosive way of fishing.

Hosted on YouTube and the Bombardier website, the video launch will be supported by a seeding campaign and Facebook advertising aimed at ale drinkers.

The brewery has also formed a partnership with the Online Fishing TV network, which will be using the video as pre-roll content for its own films.

Bang On! Guides to cooking and golf have previously been created.

Don't miss out... Get your Advertising news by email

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest