7 November 2011 - 11:59am | posted by | 0 comments

Sky Movies gears up for Christmas Movies push with multiplatform campaign

A cross-platform campaign for Sky Movies, led by a 90-second TV and cinema advert, rolls out this week.

Created by WCRS&Co and directed by Ivan Bird, the TV advert will feature a range of movies that will be broadcast on Sky Movies over the Christmas period.

Supporting the TV ad will be outdoor, press and online activity.

Naomi Gibney, director of marketing and communications for Sky Networks, commented: "Movies are often at the heart of a family’s Christmas and this campaign captures our passion for delivering our customers the best movies and complete flexibility over where and when they enjoy them. Sky Movies is committed to providing the best in-home movie experience available, which means focusing on great movies and ground-breaking innovations like 3D, HD, video on demand and Sky Go. This creatively ambitious campaign has involved close collaboration with our studio partners to create a fantastic piece of work that perfectly demonstrates the quality of the movies we offer.”

MediaCom was the media planner and buyer for the campaign.

WCRS

WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.

The... Read more

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...