7 November 2011 - 2:40pm | posted by | 0 comments

Lothian Buses teams with Edinburgh City Council to promote city's Clipper sponsorship and Facebook page

Lothian Buses teams with Edinburgh City Council to promote city's Clipper sponsorship and Facebook pageLothian Buses teams with Edinburgh City Council to promote city's

Lothian Buses has teamed with Edinburgh City Council to promote the city’s Clipper Round the World Yacht Race.

Two of the city’s service 22 double decker buses have been given ‘wrap around’ ads featuring the Edinburgh Inspiring Capital livery, which will run until June 2012.

The campaign aims to drive passengers and bystanders to the dedicated Facebook page to following the progress of the Clipper within the race.

Leader of City of Edinburgh Council, Cllr Jenny Dawe, said, "We are thrilled to have Lothian Buses on board as we continue to put a spotlight on all that our great capital city has to offer. The Clipper Race is a fantastic and unique opportunity to promote Edinburgh on a global scale over a prolonged period."

Ian Craig, managing director of Lothian Buses, commented, “Lothian Buses is delighted to help promote Edinburgh’s entry in the Clipper Round The World Yacht Race. Being a keen yachtsman I am personally enjoying tracking our yacht ‘Edinburgh Inspiring Capital’ on its incredible and exciting journey.”

This year’s race began at the end of June, with ‘Edinburgh Inspiring Capital’ yesterday embarking upon the fifth leg of the 15 race series.

Each Yacht is sponsored by an international city, region or country.

Don't miss out... Get your Marketing news by email

See all specialist newsletters

43 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...