Film communication agency I-MOTUS has become an official partner of B2B agency The Marketing Practice.
The partnership follows a successful relationship and the growth of video as a platform by The Marketing Place.
Roger Price, managing partner of I-MOTUS, said: “Video has the ability to engage an audience on an emotional level and make a quantifiable difference to any communications campaign. What is so exciting about our partnership with The Marketing Practice is that our combined expertise will enable us to really exploit the full potential of video in campaigns to help clients generate leads, change behaviour and build relationships.”
Paul Everett, director at The Marketing Practice, added: “Video has become instrumental in the delivery of successful campaigns for our clients. On one email communication recently it actually doubled the click through rates. It is a platform that is definitely not being used to its full potential by many B2B organisations.
“It’s not just about putting testimonial or product videos on YouTube – companies need to think about whether their content is appropriate to the audience's stage in the buying cycle, how they’re ensuring that it will be viewed, and what they do next with the prospects it creates.”