Camo Bear introduced into I AM NIKON ads with online campaign
An online campaign promoting Nikon COOLPIX AW100 has been launched, featuring ‘Camo Bear’. Created by Stockholm and Amsterdam creative agency Perfect Fools, the 90-second short film aims to exemplify how durable the camera is. To do this, the film centres around Camo Bear, a camouflaged-coloured extreme sports enthusiast, and will be seeded online across blogs and video sites. Camo Bear will feature as part of Nikon’s I AM NIKON campaign across social media, blogs and TV adverts.