4 November 2011 - 5:01pm | posted by | 0 comments

Camo Bear introduced into I AM NIKON ads with online campaign

An online campaign promoting Nikon COOLPIX AW100 has been launched, featuring ‘Camo Bear’.

Created by Stockholm and Amsterdam creative agency Perfect Fools, the 90-second short film aims to exemplify how durable the camera is.

To do this, the film centres around Camo Bear, a camouflaged-coloured extreme sports enthusiast, and will be seeded online across blogs and video sites.

Camo Bear will feature as part of Nikon’s I AM NIKON campaign across social media, blogs and TV adverts.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...