4 November 2011 - 5:01pm | posted by | 0 comments

Camo Bear introduced into I AM NIKON ads with online campaign

An online campaign promoting Nikon COOLPIX AW100 has been launched, featuring ‘Camo Bear’.

Created by Stockholm and Amsterdam creative agency Perfect Fools, the 90-second short film aims to exemplify how durable the camera is.

To do this, the film centres around Camo Bear, a camouflaged-coloured extreme sports enthusiast, and will be seeded online across blogs and video sites.

Camo Bear will feature as part of Nikon’s I AM NIKON campaign across social media, blogs and TV adverts.

Don't miss out... Get your Advertising news by email

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest