Ad of the Day: Tempo - As Life Unfolds - Bike
This splendid ad uses the advertised product as a blank canvas for simple animation which depicts its many and varied uses (barring one... obviously).
The effectiveness of this ad relies entirely on whether viewers are charmed by this technique's beguiling simplicity... but we reckon they're on to a winner.
Agency: Publicis
Creative Team: Paul Burch / Paul Quarry
TV Producer: Mays Al-Ali
Film Prod Co: Film Club
Director: Vida Vega
Producer: Sue Loughlin
Post-Prod House: Th1ng / Framestore
Editor: Danny McGuinness
Every day, advertising review website Reviews chooses an advert currently running on UK screens as a stand out piece of creative, while offering and evaluation of the work
Content created with:
Publicis Groupe
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world,...
Find out more