The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

By Hugh Jordan

November 3, 2011 | 1 min read

Matalan launches its Christmas campaign tonight with a 60 second TV ad dubbed ‘Snowglobes’.

Created by BBH, characters in the advert rise and fall through the air as being shaken inside a snowglobe. Following the advert's full airing tonight, a series of 10 and 20 second cutdowns will play up until Christmas, focusing on Matalan’s core brand pillars; quality, design, value and service.

Carly Hughes, Head Of Brand at Matalan said: Christmas is a time for coming together, be it with friends or families. The campaign brilliantly captures these everyday moments and showcases the great quality Matalan product for the whole family all with a sprinkling of Christmas magic .”

The Snowglobe campaign will run across TV, print and online. Media planning and buying has been handled by Feather Brooksbank.

Matalan

Content created with:

BBH

Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...

Find out more

More from Matalan

View all