2 November 2011 - 8:53am | posted by | 0 comments

Nokia launches free London WiFi trial

Nokia launches free London WiFi trialNokia launches free London WiFi trial

Mobile internet users in London will benefit from an additional 26 free WiFi locations across the capital as part of a promotional drive to plug the newly released Lumia 800 Windows Phone.

From now until the end of December people will be able to log onto the network and receive unlimited internet access without the need to register or enter a password.

Download speeds however will be restricted to 1MB/S per user for downloads and 500KB/s for uploads.

WiFi provider Spectrum Interactive is teaming up with Nokia for the initiative, which will take in popular central London locations such as Oxford Street, South Kensington and Mayfair – as a precursor to bringing free WiFi to the entire city.

Simon Alberga, Spectrum’s chief exec, said: “We see Wi-Fi evolving into a free service in areas such as restaurants and it is because people are coming in for a relatively short period of time. In these cases, Wi-Fi is provided as a free service and it is being funded by a partner, sponsor or an advertising business model."

Don't miss out... Get your Digital news by email

See all specialist newsletters

7 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...