2 November 2011 - 3:38pm | posted by | 0 comments

British Gas hires BEcause for Future Car Challenge

British Gas gears up for Future Car ChallengeBritish Gas gears up for Future Car Challenge

British Gas has appointed brand experience agency BEcause to help with its sponsorship of the RAC Future Car Challenge.

The annual race from Brighton to London features a range of electric cars and the winner is the vehicle which uses the least energy to make the journey.

BEcause's brief is to create an exhibition stand in a solar-panelled container at the ceremonial finish on Regent Street.

Over 500,000 people are expected to attend the event on Saturday.

Don't miss out... Get your Marketing news by email

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest