British Gas hires BEcause for Future Car Challenge
British Gas has appointed brand experience agency BEcause to help with its sponsorship of the RAC Future Car Challenge. The annual race from Brighton to London features a range of electric cars and the winner is the vehicle which uses the least energy to make the journey. BEcause's brief is to create an exhibition stand in a solar-panelled container at the ceremonial finish on Regent Street. Over 500,000 people are expected to attend the event on Saturday.