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Ad of the Day: Littlewoods - School Nativity Play

Littlewoods slashes the Santa myth by revealing that it's not a Nordic visitor who provides presents at Christmas time. Cute performances from children are front and centre but will youngsters up and down the land have their illusions shattered by its candour.

Film Prod Co: Weilands

Director: Paul Weiland

Every day, advertising review website Reviews chooses an advert currently running on UK screens as a stand out piece of creative, while offering and evaluation of the work.