1 November 2011 - 8:22am | posted by | 0 comments

UK Social gaming sector worth around £400m by 2015 says Enders Analysis

UK Social gaming sector worth around £400m by 2015 says Enders AnalysisUK Social gaming sector worth around £400m by 2015 says Enders

Social gaming in the UK is expected to be worth up to £400m by 2015, predicts Enders Analysis.

The research company has produced a presentation on the social gaming market within the UK, examining consumer spend on games software.

While this has been flat for the previous two years, the sector has seen ‘rapid growth’ in PC-based social gaming, with free-to-play games and viral marketing through social networks, particularly Facebook, proving effective.

As a result, social gaming through PC, mobile and tablets could be worth £400m within the next four years, with much of this revenue driven by ‘social’ layers being added to existing gaming franchises.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Solid-as-a-rock strategy for County Stone Granite

01/06/2015
County Stone Granite is an established family business with...

Avalon's Spirit Collection launch for Hailstones Glass Jewels

01/06/2015
How do you launch a new jewellery collection? Based on the...

New Client Announcement - Katy Perry Fragrances!

01/06/2015
We are thrilled to announce Katy Perry Fragrances as our...

Launching SPLYT with a Social & Media Splash

29/05/2015
Rooster cut through the crowded taxi and sharing economy...

A new collaboration for Zatchels

29/05/2015
What happens when one of the world’s most respected...