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UK Social gaming sector worth around £400m by 2015 says Enders Analysis

Social gaming in the UK is expected to be worth up to £400m by 2015, predicts Enders Analysis.

The research company has produced a presentation on the social gaming market within the UK, examining consumer spend on games software.

While this has been flat for the previous two years, the sector has seen ‘rapid growth’ in PC-based social gaming, with free-to-play games and viral marketing through social networks, particularly Facebook, proving effective.

As a result, social gaming through PC, mobile and tablets could be worth £400m within the next four years, with much of this revenue driven by ‘social’ layers being added to existing gaming franchises.

Featured by The Drum