Following an initial industry summit of the trade bodies working within Scotland's creative community in August, Richard Draycott, managing director of the Marketing Industry Network, outlines the details of the second meeting that took place in Edinburgh this week.
Scotland’s key professional marketing associations met in Edinburgh yesterday for the second ‘Summit’ meeting, which aims to encourage better understanding and collaboration between the many groups that represent Scotland’s marketing sector.
The meeting, chaired by Creative Brief’s Paul Duncanson, comes after the initial ‘Summit’ meeting took place at the offices of the Scotsman during the Edinburgh International marketing Festival in August.
Associations present to discuss ways in which the groups can work together better for the good of all Scottish-based marketing agencies and professionals included CIM, IPA, The Marketing Society, MiNetwork, MRS, DMA, DBA, IPM, PRCA, CIPR, BIMA and the PPA.
This follow-up meeting saw a number of initiatives launched, primarily the launch of an integrated events and training calendar system to enable association leaders to better schedule events for their members to avoid clashes. The meeting also initiated a move to approach government bodies to explore the potential for increased access to funding for marketing industry training.
There was also discussion about next year’s Edinburgh International Marketing Festival and how individual associations could potentially get themselves and their members involved in the event, which takes place annually in August.
Speaking of the meeting Richard Draycott at MiNetwork said: “Obviously we all have our members best interests at the heart of what we do as individual associations and networks, but by building relationships between our various organisations then I believe we will be able to offer everyone involved in marketing in Scotland better events and training. Also, the marketing sector would have a much louder voice at government and policy level if we can all find a way of working together for the common goal of building a stronger marketing community here in Scotland.”
The next ‘Summit’ meeting is due to take place early next year.