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IPA Effectiveness Award winners for 2011 announced

This winners of this year's IPA Effectiveness Awards have been announced, with four Gold Awards, five Silver Awards, six Bronze Awards and nine Special Prizes were awarded.

Winner of the Grand Prix was Lowe-SSP3 for the agency's ‘FARC Operation Christmas’ campaign for the Program of Humanitarian Attention to the Demobilised, Colombian Ministry of Defence.

The full list of winners can be viewed below:

Special Prizes

Grand Prix, sponsored by Thinkbox

Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3

Best International, sponsored by Warc

Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3

Best Social Value

Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3

Best Social by Design, sponsored by Facebook

first direct, by Mindshare

Best Newcomer, sponsored by Campaign

Marie Curie Cancer Care, by DLKW Lowe

Best Channel Planning

Aquafresh Kids, by MediaCom and Kids Industries

The Channon Prize for Best New Learning, sponsored by Campaign

Marie Curie Cancer Care, by DLKW Lowe

The Broadbent Prize for Best Dedication to Effectiveness, sponsored

by Clear Channel

first direct, by Mindshare

Effectiveness Company of the Year, sponsored by Thinkbox

Abbott Mead Vickers BBDO

Gold winners

Depaul UK, by Publicis

Marie Curie Cancer Care, by DLKW Lowe

Ovaltine, by WCRS&Co/Engine

Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3

Silver winners

Aquafresh Kids, by MediaCom and Kids Industries

first direct, by Mindshare

Jungle Formula, by VCCP

Organ Donor Register, by Abbott Mead Vickers BBDO

Promote Iceland, by The Brooklyn Brothers

Bronze winners

East Midlands Trains, by LIDA

Fiat, by AKQA

Lynx, by Tullo Marshall Warren

McCain Wedges, by PHD Media

PepsiCo Walkers, by Abbott Mead Vickers BBDO

The Economist, by Abbott Mead Vickers BBDO