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IPA Effectiveness Award winners for 2011 announced

This winners of this year's IPA Effectiveness Awards have been announced, with four Gold Awards, five Silver Awards, six Bronze Awards and nine Special Prizes were awarded. Winner of the Grand Prix was Lowe-SSP3 for the agency's ‘FARC Operation Christmas’ campaign for the Program of Humanitarian Attention to the Demobilised, Colombian Ministry of Defence. The full list of winners can be viewed below: Special Prizes Grand Prix, sponsored by Thinkbox Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3 Best International, sponsored by Warc Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3 Best Social Value Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3 Best Social by Design, sponsored by Facebook first direct, by Mindshare Best Newcomer, sponsored by Campaign Marie Curie Cancer Care, by DLKW Lowe Best Channel Planning Aquafresh Kids, by MediaCom and Kids Industries The Channon Prize for Best New Learning, sponsored by Campaign Marie Curie Cancer Care, by DLKW Lowe The Broadbent Prize for Best Dedication to Effectiveness, sponsored by Clear Channel first direct, by Mindshare Effectiveness Company of the Year, sponsored by Thinkbox Abbott Mead Vickers BBDO Gold winners Depaul UK, by Publicis Marie Curie Cancer Care, by DLKW Lowe Ovaltine, by WCRS&Co/Engine Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3 Silver winners Aquafresh Kids, by MediaCom and Kids Industries first direct, by Mindshare Jungle Formula, by VCCP Organ Donor Register, by Abbott Mead Vickers BBDO Promote Iceland, by The Brooklyn Brothers Bronze winners East Midlands Trains, by LIDA Fiat, by AKQA Lynx, by Tullo Marshall Warren McCain Wedges, by PHD Media PepsiCo Walkers, by Abbott Mead Vickers BBDO The Economist, by Abbott Mead Vickers BBDO

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