1 November 2011 - 11:00pm | posted by | 0 comments

IPA Effectiveness Award winners for 2011 announced

IPA Effectiveness Award winners for 2011 announcedIPA Effectiveness Award winners for 2011 announced

This winners of this year's IPA Effectiveness Awards have been announced, with four Gold Awards, five Silver Awards, six Bronze Awards and nine Special Prizes were awarded.

Winner of the Grand Prix was Lowe-SSP3 for the agency's ‘FARC Operation Christmas’ campaign for the Program of Humanitarian Attention to the Demobilised, Colombian Ministry of Defence.

The full list of winners can be viewed below:

Special Prizes

Grand Prix, sponsored by Thinkbox
Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3

Best International, sponsored by Warc
Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3

Best Social Value
Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3

Best Social by Design, sponsored by Facebook
first direct, by Mindshare

Best Newcomer, sponsored by Campaign
Marie Curie Cancer Care, by DLKW Lowe

Best Channel Planning
Aquafresh Kids, by MediaCom and Kids Industries

The Channon Prize for Best New Learning, sponsored by Campaign
Marie Curie Cancer Care, by DLKW Lowe

The Broadbent Prize for Best Dedication to Effectiveness, sponsored
by Clear Channel
first direct, by Mindshare

Effectiveness Company of the Year, sponsored by Thinkbox
Abbott Mead Vickers BBDO

Gold winners

Depaul UK, by Publicis
Marie Curie Cancer Care, by DLKW Lowe
Ovaltine, by WCRS&Co/Engine
Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3

Silver winners

Aquafresh Kids, by MediaCom and Kids Industries
first direct, by Mindshare
Jungle Formula, by VCCP
Organ Donor Register, by Abbott Mead Vickers BBDO
Promote Iceland, by The Brooklyn Brothers

Bronze winners

East Midlands Trains, by LIDA
Fiat, by AKQA
Lynx, by Tullo Marshall Warren
McCain Wedges, by PHD Media
PepsiCo Walkers, by Abbott Mead Vickers BBDO
The Economist, by Abbott Mead Vickers BBDO

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