Creative England has secured £5m funding from the Government’s Regional Growth Fund (RGF) to fund its Digital Champions scheme.
The project will be private sector-led and will aim to provide development funding and market expertise to small creative and digital businesses in the North and North West, Birmingham and the West midlands, as well as the far south west, where public sector job losses are expected.
SME’s working in TV, gaming, mobile and broadband, will partner with a number of commissioners such as the BBC, ITV, Channel 4, Sony Computer Entertainment Europe, Cisco, The Peel Group and Santander through the scheme in order to develop new propositions and content.
Caroline Norbury, CEO of Creative England, said: “Within a month of kicking off the new agency, we are delighted to be able to announce funding for our first non-film sector initiative. Creative England’s core mission is to unlock potential for small businesses in the creative industries, and help them seize the massive opportunities presented by the digital revolution. Digital Champions will help put SMEs in touch with large established companies, to collaborate, experiment and innovate, and ultimately grow. We are pleased that our bid has been successful and we look forward to announcing further details to industry soon.”
Ed Vaizey, Creative Industries Minister, added: “The Government is investing in companies and projects to help them grow and create new jobs. This project aims to help small and medium-sized companies develop. Hopefully it will enable these areas to become real centres for digital and creative businesses.”
Business Secretary Vince Cable also said: “We need to be doing all we can to enable businesses and organisations to create much needed jobs and inject private investment into the economy. We have announced today that a further 119 projects will benefit from the fund, and expect to deliver a huge number of jobs across their businesses and in the supply chain. This is a very significant boost to local communities, and the Regional Growth Fund will help businesses to drive local growth.”