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Liverpool set to encourage citizens to go online with engagement campaign

A campaign is to run in Liverpool aimed at persuading citizens to use the internet.

The ‘Go on it’s Liverpool’ campaign, run by Liverpool City Council and Liverpool Vision, has been devised after it was found that around 100,000 people had never used the internet.

A series of events will, designed to encourage people to go online, with the aim of having an extra 25,000 people within the city using the internet by March 2012.

"Using the web is crucial to so many things in modern life and is only going to become more important in the future,” said councillor Nick Small.

"This is a great scheme to harness the enthusiasm of those who are already web savvy and encourage them to give an hour of their time to help get others online."

Digital adviser to the Government, Martha Lane Fox will launch the event tomorrow (1 November) at Liverpool Innovation Park.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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