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Leeds University seeks direct marketing agency to promote Footsteps Fund

The University of Leeds is seeking a agency to deliver its direct marketing targeting over 160,000 former students.

The University will tender for an agency to take on the four-year-contract, to provide direct mail, press and digital appeals in order to support its Footsteps Fund alumni fundraising.

The Fund aims to support the University’s students and its research activity, with around 2% of former students donating to the fund each year, while the University also runs an in-house telemarketing department that recruits over 80% of donors.

The contract will initially run for a year, with three possible annual extensions, beginning on 1 January 2012.

Requests to participate will be accepted until 6 December.

Updated: The University has asked The Drum to highlight the e-tender site through which agencies can apply https://in-tendhost.co.uk/universityofleeds/ and has said that the document should be up at some stage this week.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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