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'Football university' UCFB appoints head of marketing

UCFB, the new higher education institution which offers degrees in football business, has appointed a head of marketing. Sali Midjek-Conway, who has worked in education marketing for a decade, will be responsible for planning and coordinating UCFB's marketing and recruitment campaigns. UCFB, which is based at Burnley FC's Turf Moor stadium, opened in September and claims to be unique in offering football business degrees. It runs the courses in partnership with Bucks New University. Midjek-Conway said: “It is not often that you get a chance to work for a completely unique institution like UCFB from the moment it opens its doors, and there is such a buzz around it, making it a really exciting place to work. “I’m looking forward to telling the UCFB story to as many prospective students possible, and to help UCFB to become a world-leading academic institution.”

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