Berghaus has launched a new Facebook app that offers fans of the brand the chance to win prizes by sharing pictures of their outdoor adventures.
Created by Manchester agency Code Computerlove, the app invites users to create personalised versions of Berghaus's new Live for Adventure print adverts, which feature Berghaus athletes in testing conditions.
They can then caption them with their location and how they feel and upload them to the Live for Adventure Facebook gallery.
Prizes will be awarded every fortnight for eight weeks and the best entires will receive £250 worth of Berghaus gear.
Berghaus's global brand manager, Joanne Scott, said: "A number of our followers were already uploading shots of themselves and sharing information on their climbs, walks and outdoor activities with the Facebook group. As part of our brand ethos to inspire more people to get outdoors and experience their own adventures, we decided to add this new incentive."