Socialbakers acquires Social RSS as it continues European expansion drive
Social media analytics company Socialbakers has announced the acquisition of Social RSS as it continues its aggressive growth plans. The company received initial funding last month from Earlybird Venture Capital, which led to the acquisition of Checkfacebook.com, and now this second acquisition has been completed as the company plans to expand its European presence. Social RSS was launched at the end of 2008 as an application for Facebook and allows users to add blogs and other favourite feeds to their profiles. Socialbakers has also begun to roll out new services to support Google+ aimed at reaching over 250,000 marketing professionals, supporting all major social media networks to build and manage their media presence and monitor engagement. "We are seeing unprecedented demand from companies for more sophisticated consumer behaviour analyses that can be mined from Facebook pages, places, applications, the Facebook platform, Facebook advertising prices, all in real-time, " said Jan Rezab, CEO of Socialbakers. "We have helped many of our European customers get far ahead of their competitors in many geographies. We have successfully captured the European markets with UK, Germany, Turkey, Poland, and Spain in the lead. Our recent acquisitions allow us to triple our reach and we have aggressive plans to capture additional markets in the United States, Brazil and other non-European countries."