27 October 2011 - 3:40pm | posted by | 0 comments

Socialbakers acquires Social RSS as it continues European expansion drive

Socialbakers acquires Social RSS as it continues European expansion driveSocialbakers acquires Social RSS as it continues European expansion

Social media analytics company Socialbakers has announced the acquisition of Social RSS as it continues its aggressive growth plans.

The company received initial funding last month from Earlybird Venture Capital, which led to the acquisition of Checkfacebook.com, and now this second acquisition has been completed as the company plans to expand its European presence.

Social RSS was launched at the end of 2008 as an application for Facebook and allows users to add blogs and other favourite feeds to their profiles.

Socialbakers has also begun to roll out new services to support Google+ aimed at reaching over 250,000 marketing professionals, supporting all major social media networks to build and manage their media presence and monitor engagement.

"We are seeing unprecedented demand from companies for more sophisticated consumer behaviour analyses that can be mined from Facebook pages, places, applications, the Facebook platform, Facebook advertising prices, all in real-time, " said Jan Rezab, CEO of Socialbakers. "We have helped many of our European customers get far ahead of their competitors in many geographies. We have successfully captured the European markets with UK, Germany, Turkey, Poland, and Spain in the lead. Our recent acquisitions allow us to triple our reach and we have aggressive plans to capture additional markets in the United States, Brazil and other non-European countries."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...