27 October 2011 - 7:14am | posted by | 0 comments

Radio listening figures remain strong with 2% growth over last year, says latest Rajar figures

Radio listening figures remain strong with 2% growth over last year, says latest Rajar figuresRadio listening figures remain strong with 2% growth over last year,

Radio listenership in the UK has remained strong in the UK, with listening hours up by a total of 2% in total over the last year, as digital listening hours broke through the 300 million mark for the first time, according to the latest Rajar figures.

During the third quarter of 2011, 90.7% of the UK population (47.1m adults over the age of 15) were found to have listened to radio during that period, a growth of 375,000 listeners. This was however down on the number from the previous quarter, which reach a high of 47.6m people.

With listening hours increasing by 2% on the same period during 2010, it has reportedly grown to 1,076m hours per week, 22.8 hours per listener.

Digital listening reached 304m listening hours per week, while internet listening hours grew by 15.4% in comparison with the previous quarter with DAB hour reaching 194m hours. Internet hours were 40m, an increase of 32% on the third quarter in 2010.

It was also discovered that 15.8% of adults over the age of 15 listened to the radio through their mobile phones, increasing by 24.2% on 2010.

Don't miss out... Get your Media news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...