27 October 2011 - 7:14am | posted by | 0 comments

Radio listening figures remain strong with 2% growth over last year, says latest Rajar figures

Radio listening figures remain strong with 2% growth over last year, says latest Rajar figuresRadio listening figures remain strong with 2% growth over last year,

Radio listenership in the UK has remained strong in the UK, with listening hours up by a total of 2% in total over the last year, as digital listening hours broke through the 300 million mark for the first time, according to the latest Rajar figures.

During the third quarter of 2011, 90.7% of the UK population (47.1m adults over the age of 15) were found to have listened to radio during that period, a growth of 375,000 listeners. This was however down on the number from the previous quarter, which reach a high of 47.6m people.

With listening hours increasing by 2% on the same period during 2010, it has reportedly grown to 1,076m hours per week, 22.8 hours per listener.

Digital listening reached 304m listening hours per week, while internet listening hours grew by 15.4% in comparison with the previous quarter with DAB hour reaching 194m hours. Internet hours were 40m, an increase of 32% on the third quarter in 2010.

It was also discovered that 15.8% of adults over the age of 15 listened to the radio through their mobile phones, increasing by 24.2% on 2010.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...