27 October 2011 - 5:09pm | posted by | 0 comments

Anyone for Car Bungee? Chevrolet launches new motor - literally

Chevrolet has hit on a novel way to launch its new motor - Car Bungee.

On the back of research that showed extreme sports to be highly popular with the car's 18-30 target market, the motoring firm decided to launch the new Aveo model off the top of a 100ft tower.

The stunt was performed as part of Chevrolet's 'Let's do this' marketing campaign in the USA. Visitors to the letsdothis website had to click on a virtual hand which, after 2.5m clicks, would see the hapless Aveo plummet from the edge of a ten storey platform.

The Bungee Jump is the second extreme sport in which the Aveo has participated. Last month, the car was pushed out of an aeroplane to perform a freefall skydive.

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...