26 October 2011 - 12:10pm | posted by | 0 comments

Marine Stewardship Council creates shopper marketing campaign with Saatchi & Saatchi X

Shopper marketing campaign for Marine Stewardship Council Shopper marketing campaign for Marine Stewardship Council

The Marine Stewardship Council has launches a shopper marketing campaign in Germany with Saatchi & Saatchi X.

The campaign aims to inspire consumers to buy seafood from certified, sustainable sources, and is currently live across 200 Edeka stores with fresh fish counters until the end of the year.

Saatchi & Saatchi X, together with the MSC and EDEKA Rhein-Ruhr, created the campaign with varied in-store presence, using EDEKA banners and display columns. There will also be cross-selling campaigns, brochures with recipes, billboards outside shops and images on EDEKA’s 'freshness delivery vans'.

Marnie Bammert, MSC country manager for Germany, Switzerland and Austria, said: “Many consumers want to buy green. With the MSC ecolabel we give them a simple tool for this and make them part of the solution.

“The creative devised by Saatchi & Saatchi X skillfully integrates the MSC ecocolabel in the visual and verbal language of EDEKA Rhein-Ruhr, while placing the efforts of the retailer, in regards to sustainable fishing, prominently in the limelight along with the MSC ecolabel. The agency understands how to anchor our aspirations strategically and creatively in the minds of the shoppers.”

Don't miss out... Get your Marketing news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...