Beyond has released a new survey, looking at how social media is changing our purchasing decisions.
The research of 1,500 UK consumers found that people who create content through social media are nearly three times more likely to recommend a product compared to people who share low amounts of content, at 41% compared to 14%.
It was discovered that 40% of people have used Facebook to interact with a product, while 17% have used Twitter to communicate with a brand.
The research also found that 14% of people click on advertisements once per week or more, 36% have liked a product on Facebook, and 61% have signed up for a coupon online.
Nick Rappolt, direct of client services at Beyond, said: “Interestingly, what we have found is that people who research high involvement products are more concerned about quality, while people who shop for low involvement products are more concerned about the product image.”