25 October 2011 - 11:29am | posted by | 0 comments

Waitrose launches myWaitrose loyalty card with Kitcatt Nohr Digitas

Waitrose launches myWaitrose loyalty card with Kitcatt Nohr DigitasWaitrose launches myWaitrose loyalty card with Kitcatt Nohr Digitas

Waitrose has launched a loyalty card with Kitcatt Nohr Digitas, as part of an extension to the myWaitrose programme.

The agency also updated the myWaitrose website, created a campaign to relaunch it and developed eCRM assets to support the programme.

From today, myWaitrose members and regular Waitrose customers will be sent a card, which will provide them with relevant and tailored offers, which other customers can sign up online or in store. The more customers shop with Waitrose using their myWaitrose card, the more offers, competitions and ideas they will be able to receive, and the more tailored the offers will be to the individual.

The agency has created a direct mail piece which has the appearance of a restaurant menu, featuring a starter, main course and dessert, and states the benefits of myWaitrose membership accompanied by a personalised myWaitrose card and a letter from Waitrose Managing Director, Mark Price.

Leigh Rengger, CRM Manager at Waitrose, said: “Our new myWaitrose card is our way of saying thank you and giving more back to our customers. We want to understand more about the food they love and, as the programme develops, we will be able to give them access to exclusive content, offers and experiences which suit their individual tastes and are really relevant to them.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...