Sumo creates Railfest campaign for National Railway Museum
The National Railway Museum in York has launched a new campaign to promote Railfest, a nine-day celebration of Britain's railways. The illustrated campaign has been created by Newcastle agency Sumo and will run across press, outdoor advertising and the web over the next six months. Sumo creative director Sarah Hanley said: "The illustrative approach evokes the energy of the festival, whilst highlighting the locomotives on display. Importantly the creative should appeal to adults who are mad about trains as well as a broader family audience." The National Railway Museum is hoping to attract more than 65,000 visitors to the event, which takes place in June next year. Those who buy tickets will be able to climb into drivers' cabs, stand on the footplates, and ride on a range of locos.