The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Freya

Freya lingerie reveals new website and Facebook photo booth

Author

By Cameron Clarke, Editor

October 25, 2011 | 1 min read

Lingerie brand Freya has launched a new website and a Facebook 'photo booth' created by Midlands agency Rees Bradley Hepburn.

The new site showcases Freya's full underwear collection and includes video demonstrations and professional bra fitting advice.

The photo booth encourages fans to take up to four pictures that best reflect their personality. The app then creates a customised photo strip which can be entered into a competition to win a photoshoot.

Head of marketing Ann-Marie Manley said: "We’re constantly trying to give our customers and fans really creative ways to experience the brand and these two new initiatives really help us to get closer to them.”

Freya

Content created with:

RBH (Rees Bradley Hepburn)

BORN IN A BARN. BRED TO DARE.

Hello. We’re RBH. We come up with killer, media-neutral ideas. Ideas that increase sales, win awards and make a real difference....

Find out more

More from Freya

View all

Trending

Industry insights

View all
Add your own content +