New London Pass website due to launch next week

By Hugh Jordan

October 24, 2011 | 1 min read

Leisure Pass Group is to revamp the design of its London Pass website next week.

Delivery of the redesign is being handled by London digital agency, WebHeads.

WebHeads designed the original relaunch of the London Pass website in January this year. Since then sales of the London Pass, a card granting tourists free access to London exhibitions, are up 30% on the previous year. The November revamp aims to boost sales further.

A free app will be available for download on the new site, co developed by WebHeads and Oakley Global Business Solutions.

“We work very closely with our clients to constantly review and update their online presence to maximise their brand exposure and awareness,” JM Littman, new media director at WebHeads, told The Drum. “It was very much a natural progression for LondonPass.com to have its own Tourist-focused app.”

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