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Braemar Estates appoints Echo for social media activity

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By Ishbel Macleod, PR and social media consultant

October 24, 2011 | 2 min read

Property management company Braemar Estates has appointed Echo PR to handle the company’s social media activity.

Manchester based Echo will roll out activity across a variety of social media platforms to create online communities for Braemar’s current block management residents, engage with stakeholders and drive lettings for new properties.

James Agar, development director of Braemar Estates (centre), said: “We were impressed with Echo’s pitch, their attention to detail and ultimately their clear understanding of how social media marketing could have a positive impact on our business.

"This new platform provides leaseholders and tenants with the ability to readily interact with us online, as we look to drive the end user experience across the portfolio.”

Kat Atakuru, director at Echo PR, (right, with Eco PR’s Anoushka Done on left) said: “It’s well documented that consumers are spending less time on print and broadcast media and more time having conversations on social networking platforms. Braemar Estates understands the opportunities that social media can offer both from a B2B and B2C perspective and we are delighted to be implementing this activity on their behalf.”

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