21 October 2011 - 11:29am | posted by | 0 comments

Strongbow lets drinkers rewrite TV campaign

Strongbow drinkers have the last wordStrongbow drinkers have the last word

Strongbow has created 30 new versions of its Tall Order TV ad - with the last line in each written by its drinkers.

In January the cider brand invited its Facebook fans to rewrite one crucial line in the action movie inspired TV campaign and promised to broadcast the best.

It will run the chosen versions on TV, Facebook and YouTube every day in November.

The name of each person that has written one of the selected lines will appear on screen and also in the TV listings on the day their ad will be shown.

Brand manager Lucy Henderson said: "We wanted to really drive home the Strongbow ‘Hard Graft’ message this year, and what better way to do this than by asking our fans to put in a bit of their ‘own hard graft’ and be a part of the 2011 campaign.

"With over 140,000 Facebook fans, we were overwhelmed with the amount of great one-liners we received. By using their lines as part of the campaign we have managed to produce a truly new and integrated campaign for Strongbow which lands the ‘Hard Graft’ message and really connects with the audience.”

The Last Word campaign was created by Lean Mean Fighting Machine in collaboration with St Luke's.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...