21 October 2011 - 11:29am | posted by | 0 comments

Strongbow lets drinkers rewrite TV campaign

Strongbow drinkers have the last wordStrongbow drinkers have the last word

Strongbow has created 30 new versions of its Tall Order TV ad - with the last line in each written by its drinkers.

In January the cider brand invited its Facebook fans to rewrite one crucial line in the action movie inspired TV campaign and promised to broadcast the best.

It will run the chosen versions on TV, Facebook and YouTube every day in November.

The name of each person that has written one of the selected lines will appear on screen and also in the TV listings on the day their ad will be shown.

Brand manager Lucy Henderson said: "We wanted to really drive home the Strongbow ‘Hard Graft’ message this year, and what better way to do this than by asking our fans to put in a bit of their ‘own hard graft’ and be a part of the 2011 campaign.

"With over 140,000 Facebook fans, we were overwhelmed with the amount of great one-liners we received. By using their lines as part of the campaign we have managed to produce a truly new and integrated campaign for Strongbow which lands the ‘Hard Graft’ message and really connects with the audience.”

The Last Word campaign was created by Lean Mean Fighting Machine in collaboration with St Luke's.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...