Plantronics to run pan-European marketing campaign
Audio communications company Plantronics is to run a pan-European marketing campaign to highlight its conferencing offering.
The above-and-below the line campaign, created by Direction Group, utilises a carnival theme as it aimed to demonstrate how it can ‘make conference calling better’, running across press and banner advertisements.
A microsite offering users a guide to Plantronics facilities is also included.
The campaign has been translated into six languages, in addition to English.