21 October 2011 - 12:32pm | posted by | 0 comments

Intel creates Indonesian hip hop film with Amsterdam Worldwide

Intel has created a film with Amsterdam Worldwide, ‘Jogja Hip Hop Foundation’, looking at modern Indonesia’s local hip hop movement.

The film is the fourth in a series to highlight the brand’s 2nd Generation Intel Core Processor family.

Jogja Hip Hop Foundation (JHF) tracks mix hip hop beats with traditional Indonesian music. The crew’s goal is to “share their music with everyone” to make Indonesia’s young generation proud of their country.

Johan Koning, Intel marketing manager and client creative lead for the Visibly Smart series, said: “As with previous profile films, Amsterdam Worldwide’s work is a sensitive, authentic depiction of a culture realising the full benefits of a Visual Life. The role technology plays in bringing the JHF’s work is testament to the group’s ingenuity and dedication to their cause.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...