21 October 2011 - 12:32pm | posted by | 0 comments

Intel creates Indonesian hip hop film with Amsterdam Worldwide

Intel has created a film with Amsterdam Worldwide, ‘Jogja Hip Hop Foundation’, looking at modern Indonesia’s local hip hop movement.

The film is the fourth in a series to highlight the brand’s 2nd Generation Intel Core Processor family.

Jogja Hip Hop Foundation (JHF) tracks mix hip hop beats with traditional Indonesian music. The crew’s goal is to “share their music with everyone” to make Indonesia’s young generation proud of their country.

Johan Koning, Intel marketing manager and client creative lead for the Visibly Smart series, said: “As with previous profile films, Amsterdam Worldwide’s work is a sensitive, authentic depiction of a culture realising the full benefits of a Visual Life. The role technology plays in bringing the JHF’s work is testament to the group’s ingenuity and dedication to their cause.”

Don't miss out... Get your Marketing news by email

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest