Wyke Farms, the UK’s largest independent cheese producer and milk processor, has launched a print advertising campaign for Christmas with Thinking Juice.
The print advert shares the story of Wyke Farms cheddar in Somerset and the importance of family in the creation of the UK’s favourite Farmhouse Cheddar.
It will appear in consumer titles such as BBC Good Food, Hello, Red and Good Housekeeping.
Richard Clothier, third generation family member and managing director of Wyke Farms, said: “This year has marked a major milestone for my family and Wyke Farms – 150 years producing Cheddar from my Grandmother’s original recipe.
“We have always taken pride on being the UK’s favourite farmhouse cheddar and we are making significant investments into connecting with our consumers and continuing the excellence they deserve. We feel this press campaign resonates our provenance and family farming in the Somerset countryside roots.”