19 October 2011 - 12:55pm | posted by | 3 comments

Northern Rock integrates staff into latest campaign activity

Northern Rock integrates staff into latest campaign activityNorthern Rock integrates staff into latest campaign activity

Northern Rock’s is putting its own staff in a starring role in its new mortgage campaign.

The ‘Mortgages Made For You’ campaign features two customer service agents from the lender's Tyneside call centre, Leanne and Joanne. Videos provide some detail about the lives and circumstances of the two call centre workers, while also promoting the lender's popular offers.

The move comes just months after the successful launch of the bank's brand campaign, 'Works for Me', which features real Northern Rock customers pictured in their own homes.

Andy Tate, customer and commercial director at Northern Rock commented: "Building on 'Works for Me', which is all about letting our customers speak for us, we thought our dedicated colleagues in our branches and contact centre would provide the perfect next step... They are the human face of Northern Rock.”

Comments

19 Oct 2011 - 14:38
Jeff Albertson's picture

Real staff, real customers,human faces....advertising in 2011 seems to fall into two areas... 'real people' or bingo.

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19 Oct 2011 - 15:12
iandommett's picture

I think that's every bank now doing it. That's 'bingo'. It's on the same communication level as holding a small child hostage. They're saying: don't hate us, look we're just like you! The flaw is that none of the 'real people' who work for a bank can actually 'really' help you so not only is it morally suspect but it is based on a brand lie. We need to move on and present a bank that is really doing something to help customers.

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20 Oct 2011 - 12:16
mark_astle's picture

Or maybe the bank should - wait for it - actually DO something for their customers. Then the ad could be - "Look, we're doing this. For you." I can't quite remember, because it's al one time ago since I've seen one, but I think it was called a USP.

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