Ad of the Day: McDonald's - He's Happy
This attractive-looking ad depicts the sense of well-being that punters allegedly feel when they've decided to eat at the advertised fast food chain. Isn't it interesting that the protagonists in recent McDonald's ads so often seem to be alone when they're there. Guilty pleasure? Or a treat for Johnny No Friends?
Agency: Leo Burnett
Creative Team: Graham Lakeland / Richard Robinson
TV Producer: Graeme Light
Film Prod Co: Pulse Films
Director: thirtytwo
Producer: Mark Harbour
Post-Prod House: MPC
Editing House: Speade
Editor: Leo Scott
Audio House: Wave