Absolute Radio 60s & 70s to launch
A duo of new radio stations playing nothing but songs from the 1960s and 70s are to be launched in November as part of a bid to sate the musical needs of baby boomers alienated by today’s diet of r&b and hiphop.
Fronted by Pete Mitchell and Richard Skinner the digital stations will launch on November 22 and 29th and feature specially
Absolute Radio chief operating officer Clive Dickens said: "Absolute Radio 80s is now the 11th biggest radio station in the UK and it is not even two years old. Around 50% of the Absolute Radio audience is now enjoying one of our digital services.
"Like our other digital stations, the spirit of these services will be the music of the 60s and the 70s through the lens of Absolute Radio.
"They won't replicate Gold or Magic or Smooth Radio. You won't find Herman's Hermits or the Searchers on Absolute Radio 60s."
Absolute Radio, previously known as Virgin Radio, already broadcasts dedicated stations to the 80s, 90s and noughties.