JetSetter appoints Brands2Life to launch company in the UK

Brands2Life’s brief is to launch the brand in the UK and drive qualified members to sign-ups to Jetsetter.co.uk.

The agency will run an integrated campaign across multiple channels including members clubs, social media, and traditional media’s online outlets.

Scot Devine, Brands2Life head of creativity, who will lead the account, said: “Jetsetter solves a core problem for sophisticated travellers – people actually trust its recommendations. The brand is as choosy about its hotels and experiences as they are about its online browsing experience – the site arguably has the most beautiful travel photography anywhere online.

“Backed by the highly rated Gilt Groupe in the US, Jetsetter brings something totally new to the UK travel. We can’t wait to get people excited about it.”