Following the systems failure of Blackberry this week, Royal Bank of Scotland is the latest company to turn to Apple to test its confidential corporate communications offering. The Observer has learned that RBS will now trial the use of iPhones and iPads following the Blackberry failure, with Bank of America and Citigroup also looking elsewhere.
Brands such as Coca-Cola, BMW and Panasonic are turning to Bollywood movies and becoming associated with their stars and new releases to raise their brand profile. The Economic Times reports on the deals being struck between major brands and Bollywood studios to raise their visibility through new releases.
US proposals to curb the number of adverts targeting children have come under fire from by legal experts working for the Republican Party for failed to produce a study and for attempting to ‘suppress free speech’. The proposal by the Democrats, according to the Montréal Gazette, would see food brands who sell salty, fatty or very sweet foods or foods with trans fats, no longer be advertised to children age 17 or under.
Analogue TV will end forever in just over a year, says The Independent, when the plug is pulled on 24 October 2012 it has been revealed. Following the completion of the digital swtichover taking place across the UK in recent months, the end of the old analogue broadcast system is now in sight.
Big name retailers are calling on the Scottish Government to introduce a tax levy as they face a new tax bill for those who sell tobacco and alcohol, says The Scotsman. The CBI