HMV to launch redesigned gift vouchers

High Street entertainment specialist HMV is introducing a revamped design of corporate gift voucher in November following a redesign of its consumer electronic gift cards earlier in the year.

The new vouchers sport a simplified design of primary block colours and an updated CGI interpretation of the famous ‘dog and trumpet’ logo.

For the first time ever the cards, available in £10 and £20 denominations, will be made available in third party retailers such as Tesco, WH Smith & Debenhams alongside online sites such as Funky Pigeon.

HMV’s Corporate Sales Manager Sam Playford, said of the new vouchers: “They've long proved popular with third party companies, particularly employees who appreciate their motivational and incentivising qualities.

“However, we felt they were due a bit of a design makeover, and I have to say that I am delighted with the outcome, which reflects the HMV brand in an engaging and contemporary way.”


John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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