Hatmatic founder joins R.O.EYE as agency expands to London and Berlin

Hatmatic founder Matt Brown has joined Manchester performance marketing agency R.O.EYE to head up its new London office as the agency expands across Europe, also opening a presence in Berlin.

The agency has brought in Brown, following the sale of Hatmatic, to oversee the London office as commercial director, and also lead the agency’s mobile service offer.

Meanwhile managing director Nicky Lapino will also oversee the new Berlin office. This office will target local business while working alongside the UK team to deliver cross border campaigns, although

Nicky Iapino, managing director of R.O.EYE, commented: “Since 2004, R.O.EYE has been masterminding highly effective affiliate campaigns for some of the biggest brands and most well known digital companies here in UK. Most recently, we have also expanded our services beyond the core affiliate channel to help clients adopt and utilise performance marketing in the burgeoning social media and mobile channels also. In essence, our industry just doesn’t sit still, and to ensure we remain at the forefront of performance delivery we are embarking on a programme of acquisition and new office openings to enable us to build further teams of R.O.EYE specialists who can also provide more localised service.”

Brown added: “The opportunity for Hatmatic to become a wholly owned subsidiary of the UK’s most progressive performance management agency was a bit of an easy decision to be honest. My existing client contacts will be able to tap into the huge breadth of experience and knowledge of the R.O.EYE team, and for me personally, I get the chance to lead the agency’s London development strategy as well as growing its activity in the very exciting and frenetic mobile sector.”

The agency will continue to service clients such as eBay, Virgin Holidays, Google and Autotrader.

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