13 October 2011 - 4:28pm | posted by | 1 comment

British Gas modernises brand with new logo by CHI & Partners

British Gas modernises brand with new logo by CHI & PartnersBritish Gas modernises brand with new logo by CHI & Partners

British Gas is modernising its logo for the first time in 17 years with CHI & Partners.

The advertising agency designed the new logo, which changes the traditional flame to a partially green leaf-shaped flame, in an attempt to improve awareness of the company’s broader energy offerings.

The new branding will roll out between now and January.

Comments

14 Oct 2011 - 13:10
Halal_Fish's picture

I would of thought an image of a gasman mugging a pensioner would be more inline with their business model.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...