13 October 2011 - 4:28pm | posted by | 1 comment

British Gas modernises brand with new logo by CHI & Partners

British Gas modernises brand with new logo by CHI & PartnersBritish Gas modernises brand with new logo by CHI & Partners

British Gas is modernising its logo for the first time in 17 years with CHI & Partners.

The advertising agency designed the new logo, which changes the traditional flame to a partially green leaf-shaped flame, in an attempt to improve awareness of the company’s broader energy offerings.

The new branding will roll out between now and January.

Don't miss out... Get your Design news by email

See all specialist newsletters

61 related companies from Profile Hub, The Drum's modern marketing directory:

Comments

14 Oct 2011 - 13:10
Halal_Fish's picture

I would of thought an image of a gasman mugging a pensioner would be more inline with their business model.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...