Ted Baker is launching its new Autumn/Winter range with a social media campaign called ‘It’s Rutting Season’, inviting customers to try on the clothes and pose for a photo, which will then be voted on on Facebook.
Having launched in Glasgow on 8 October the campaign, conceived by creative agency Guided Collective, will now visit Manchester New Cathedral Street this Saturday, 15, and London Regent Street the following Saturday, 22 October.
At each event, the customers are invited to choose their favourite outfit, be styled and don a stag or doe mask to complete their look before posing for a picture taken by fashion bloggers using Instagram. The photos are then uploaded to Facebook, with the customer invited to tag themselves, with the aim of gathering as many ‘likes’ as possible by six in the afternoon on the following Monday.
The blogger involved in the Glasgow shoot was Jonathan Pryce (Les Garcons Des Glasgow), whose pictures are featured to the right, with Sara Louise (Sara Luxe) to cover Manchester and Laetitia Wajnapel (Mademoiselle Robot) to cover London.
The looks with the most likes from each location will be tagged the most dominant stag or adorable doe, and will win a £500 shopping spree.
Sam Reid, founder of Guided Collective, said “Ted Baker is a fashion brand that we genuinely admire for its principles of building its business primarily through quality product and word of mouth. We hope ‘It’s Rutting Season’ delivers a fun retail experience for shoppers and lots of online content and noise for Ted.”