Seven Seas launches new range of Health Oils with TBWA\Manchester
Seven Seas is supporting the launch of its new range of Health Oils with an advertising campaign created by TBWA\Manchester. The Good Inside campaign, created in association with animation company Hi Sim, focusses on the body’s ‘inner world’ and the journey of a Health Oil capsule as it travels through the consumer’s inner body. Fergus McCallum, CEO of TBWA\Manchester, said: “Seven Seas has a long heritage of providing customers with quality supplements to help promote inner body health. “The campaign clearly demonstrates the health benefits of Seven Seas’ new range of Health Oils in a modern and engaging style that will appeal to the target younger audience.” The advertising launch is supported by a celebrity fronted PR campaign led by Virgo Consumer HEALTH and features Myleene Klass and Rachel Stevens.