Adoption of mobile marketing by brands and marketers is growing, according to the latest quarterly BuzzCity report, which revealed that 87.1 billion mobile ads have been served through its system so far this year, up 60% from the whole of 2010.
The report found that the BuzzCity network has grown 11% from last quarter, with over 33.6 billion ad banners were delivered across the entire network of over 8,100 publisher sites, to reach an average of over 300 million unique users per month.
It was revealed that the UK, which tops the European chart, is the only major market where Blackberry dominates as the leading handset at 71.1%.
The BuzzCity report also said that five markets now deliver over one billion ads per quarter: India, Indonesia, the US, Vietnam and Brazil.
There has been a triple digit growth in Central and Eastern Europe for the year to date (167%), with Russia, Serbia, Albania, Hungary and the Czech Republic all growing well.
Dr KF Lai, CEO of BuzzCity, said: “We’re very pleased that in addition to traffic growth, mobile is also securing a bigger chunk of total adspend.
“Publishers in countries with higher bid rates, including Thailand, Indonesia, the US and the UK, now have the opportunity to continue to invest in quality content and locally relevant web services – to build user loyalty, and ensure ongoing earnings.”