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Merseytravel promotes attraction with ‘train wrap’ advert

Merseytravel, owner of the Beatles Story attraction, has launched a ‘train wrap’ campaign with Merseyrail and CBS Outdoor UK to promote local visitor attractions.

Designed by Creative Concern, the ‘train wrap’ campaign required carriages to be completely peeled back to their base layer, so that the new look design could be ‘wrapped’ around them.

The 12 month campaign will see a train comprised of three carriages wrapped in advertising which will target passengers travelling on the Merseyrail network, including key stops at James Street, Moorfields and Central underground stations.

Neil Micklethwaite, franchise director for bus and National Rail at CBS Outdoor UK, said: “The Beatles Story wrapped train project is a great example of partnership working between Merseyrail , CBS Outdoor UK and Creative Concern, which showcases the benefits of this very innovative use of the Outdoor medium – visually stunning, highly impactful – a real success story.

“The fact that this can be done on a train shows the power of train advertising to communicate a powerful message which sets a benchmark for future advertising clients and their agencies on the Merseyrail network.”

Featured by The Drum